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What is guerrilla marketing guerrilla marketing is an advertising strategy that focuses on lowcost unconventional marketing tactics that yield maximum results. Guerrilla marketing, developed by jay conrad in 1983. Jay conrad levinson february 10, 1933 october 10, 20 was an american business writer, known as author of the 1984 book guerrilla marketing he was born in detroit, raised in chicago, graduated from the university of colorado. From classic courses taught by jay conrad levinson to courses from the brightest guerrilla marketing minds, youll discover low cost methods to drive your success and profits. Guerrilla advertisement and marketing sciencedirect. Click download or read online button to get guerrilla marketing for the new millennium book now. Jay conrad levinson books download free books online. Jay conrad levinson s most popular book is guerrilla marketing. His books have sold more than 20 million copies worldwide and appear in 62 languages.
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